Remember when you were a kid at the county fair, firemen’s picnic, or a big amusement park for the first time? Craning your neck and shielding your eyes from the sun to look up at the top of the roller coaster towering what seemed like hundreds of feet into the heavens.

Hearing the screams of riders, feeling the breeze and the sounds of the cars on the tracks as they blurred past at what could be no less than 500 miles per hour. Those roller coasters with names like “Widowmaker”, “The Dragon”, or something to do with screaming or doom. Sounds fun, right?

Remember that feeling in your stomach causing the cotton candy and fried garbage you’d been eating all day to do flips flops. It was either from excitement, anxiety, or fear. Probably a combination of all three.

You tentatively get in line and try to put on a brave face for your friends, who are probably just as terrified as you are to get strapped into this wood and metal serpent that is sure to bring certain death.

The bars come down over your legs and chest and the machine lurches forward. No turning back now. Click, click, click….up the first hill you go. Heart pounding, lump in your throat (definitely the cotton candy), muscles tensed, eyes closed.

Whoosh down you go and into the first hills and flips and corkscrews. It was probably at this point you realized you were in fact not going to perish and as the machine winds, turns, and climbs you find your arms raised and screaming not in terror but in pure delight.

Delighted that you not only get to keep the contents of your stomach on the inside (hopefully) but delight in the knowledge that you have conquered your fears and in fact can’t want to get back in line and do it all over again. Or better yet, let’s go ride the bigger coaster!

So, how does a roller coaster tie into Wisper Internet?

You can insert anything you’ve ever been afraid to try in place of the roller coaster. The same fear of trying new things stays with us throughout our lives…Until we conquer it!

Over the past few days, spring has arrived in the St. Louis metro area (where Wisper is headquartered). With spring comes renewal, growth, and lots of new things. Spring represents new beginnings.

Graduations are in the spring, crops are planted in the spring, love is in the air (yuck, I think I feel the cotton candy coming back up) and the warm weather seems to give us all the desire to start something fresh (Lord knows our New Year resolutions from three months back have long been broken).

I’ve said all of that to explain everyone likes to try new things but it’s scary. If you’ve never shopped at a new store or eaten at a new restaurant, that unconscious fear of the unknown is keeping you from doing it.

Since our creation nearly 20 years ago, Wisper has focused on bringing wireless internet to areas where services are lacking. In fact, in some areas, Wisper has been the only company that cares enough to provide service.

You’ve seen our signs on the road, heard our commercials on the radio, and even overheard your neighbors on the church pews and bar stools talking about Wisper. Spring has sprung and it’s time to try something new. Now is the perfect time to spring into Wisper.

Wisper isn’t some faceless, national corporation making empty promises. We have homegrown roots and care about small towns because that’s where we live too.

I guarantee just like the roller coaster, halfway through those fears will melt away, you’ll be smiling and wondering why you waited so long.